For Cinepolis, Paytm users can book their movie tickets with over 236 screens the company operates. In March 2016, Paytm partnered with PVR Cinemas and INOX for movies tickets. The new initiative will also let users pay for food and other value-added services through their wallet. For Mother Diary, users will now be able to make payments through their wallets across 100+ Mother Dairy milk booths.