RJIL’s outgoing traffic is less than 2 calls per customer per hour even during peak traffic period, which requires only a reasonable number of POIs. These calls are not to one operator but distributed over all the operators. Incumbent operators are describing such a modest call rate as a Tsunami of traffic from RJIL.

This has been done to as low as Rs 51 per GB under a special scheme. To avail this benefit, Airtel customers will have to recharge with Rs 1,498 against which they will get 1GB of 4G or 3G mobile internet usage valid for 28 days. Post- exhaustion of 1GB data limit, the customers can get 1GB 4G or 3G recharges for just Rs 51 over a period of 12 months.

This is since its inception in September 2014. Wynk crossed 5 mn app downloads in February last year and 12 mn in November last year. Wynk Music claims to play 15 mn songs daily, whereas users spend 5 hours on the app per month, a figure which does not seem to have grown since the last 8 months. Airtel states that over 60% of Wynk Music app installs are non-Airtel users.

This is for distributing pre-activated SIM cards for the mobile without verification as this not only constituted a grave security threat but was also in direct contradiction of the Department of Telecommunications guidelines. On July 21, the army formation at Manipur learnt that ATSUM was giving pre-activated SIM cards of Airtel connection for the mobile.

It has done so by offering 25-67% more data at the same price. The Rs 655 4G/3G monthly recharge pack will now offer 5 GB data against 3 GB earlier, an increase of 67%. The Rs 455 4G/3G pack now offers 50% more data at 3 GB as against 2 GB. The Rs 989 4G/3G pack will now offer 10 GB data compared to 6.5 GB earlier, offering 54% more benefits.

This will be effective from the 1st of July this year. Ganapathy will take over from Manish Prakash who is moving to a new role as Director Strategic Alliances. In his new role, Ganapathy will be responsible for the growth of Airtel’s B2B businesses and other end-to-end solutions and will report directly to Gopal Vittal, the CEO and Managing Director India & South Asia for Airtel.