This will also include the Top stories section. Google states that extension is not a tweak to its ranking algorithm. Google’s AMP extension comes 6 months after Facebook made its Instant Articles available for all publishers, regardless of their size and location. The AMP-Google search extension, Google claims, is a result of growth of AMP beyond publishers, in order to make mobile web faster.

The open source initiative will aim to improve the performance of the mobile web. Supporting the initiative they have publishing houses such as Network18, NDTV, India Today, Hindustan Times and DNA among others. AMP is a collaborative effort by publishers and key technology companies and works across devices, platforms and browsers. Publishers can publish instantaneously and monetize everywhere. Users will also have control over the look and feel of their content just as they do on their desktop and mobile sites today.