The company entered the B2B space since the margin was thinner as compared to the 20-23% for B2C. It forayed into B2B because it sources 60% of its fruits and vegetables from farmers, according to the report. The company plans to have 3,500 farmers on its platform from the current 1,100 by next year. It has 20 collection centres to pick up the goods from.

Online grocery store BigBasket selling products to 1,000 kirana stores, hotels and restaurants

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