It allows users to post pictures and videos for 24 hours. Unlike regular posts, Instagram Stories will not allow users to comment publicly  and like photos and videos. Instead, users will have to send a private message if they want to comment about the photo. The feature will be rolling out globally over the next few weeks on iOS and Android. The video clips length can only be 10 seconds.

Instagram taking on Snapchat with a new feature called Instagram Stories

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