These have grown 66% quarter-on-quarter from 2.05 mn customers. Idea had launched the service in August 2014, after eight months of receiving a wallet service from RBI. Idea Money had 590,000 customers in Q3FY16. The average transaction value increased 51.1% to Rs 334 from Rs 221 in the preceding quarter. The total transaction value increased 18.5% q-o-q to Rs 9.16 Cr.

Idea Money now has 3.4 mn customers

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