Shine was the only loss-making digital business in the company. This quarter, Shine managed to trim the fat by cutting its marketing spends. Last quarter, HT Media said it would bring down its losses in digital by least 50% in 2017. Its CFO Vinay Mittal said that they intend to bring segment loss of Rs 64 Cr down to half in 2017.

HT Media's Shine.com losses reduced to Rs 8 Cr from Rs 20 Cr in the same period last year

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