It has also created new ad formats that complement people’s online experience. Ads can be muted by topic, for example cats or travel. Facebook will let users block ads from businesses or organisations on whose user lists they are. The company is also going to show ads on Facebook desktop for users using adblock software. Facebook says that these tools have been designed specifically for people who use adblockers.

Facebook introduces tools to let its users decide which ads they want to see

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