The company is said to be in initial talks with Snapdeal, Aditya Birla Group’s fashion portal and Flipkart and the talks are led by Kinnevik chief executive Lorenzo Grabau. Although Snapdeal and Abof are seen as front-runners to grab the deal, Flipkart is also very keen to buy Jabong, as it currently owns its nearest rival, Myntra. rushing its sales process

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