Twitter purchased it for $10 Mn back in April for nearly $50 Mn. Twitter paid for the right to stream 10 of the NFL Thursday night games and Twitter CEO Jack Dorsey had hinted that this deal would help the company earn better traffic. Dorsey and COO Adam Bain were in France at the annual Cannes Lions ad festival this week, working to drum up business.

Twitter plans to sell the ad packages linked to US National Football League games streaming

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