It will help small and medium businesses as well as bigger brands to set up online shops on its platform. Paytm aims to facilitate monthly sales of about 2.1 Cr items through its platform by the end of this fiscal in the fashion category. Currently, 30% of the sales volume comes from the branded players, while the remaining comes from the unstructured segment.

Paytm to spend Rs 200 Cr to expand its fashion category

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